<aside> 💡 Adapted from Free Time (Chapter 15: Use Life-Giving Language).

❤️ **Sent here by a friend? This template is part of the larger Free Time Toolkit. Sign-up to get full (free!) access at ItsFreeTime.com/toolkit, and make sure you get a copy of the book that goes with it: Free Time: Lose the Busywork, Love Your Business by Jenny Blake. For a full done-for-you business operations hub like the one Jenny describes in the book, learn more about the Free Time Dashboard »

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Stage One: Aware

First people need to know you exist. I achieve this through ongoing public original thinking, primarily my podcasts, weekly(ish) newsletter, and websites for each book. How about you?

• [ ] Vision: When people first encounter your work, how do you want them to feel?

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• [ ] Channels: What Ongoing Public Original Thinking channels align with your strengths and energy? Ex: LinkedIn posts, video interviews on YouTube, writing articles for publication

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Stage Two: Explore

Once people know where to find you, make it easy to explore your offerings, particularly ones that reflect your unique strengths and expertise. You can offer resources, host free workshops, and create evergreen content that is helpful to specific goals.

• [ ] Vision: How do you want people to feel as they interact with your content at this stage?

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• [ ] What: What free resources can you create that would answer your most frequently asked questions and create immediate value (or relief) for your audience?

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• [ ] Impact: What will this help your ideal audience achieve? What will they thank you for?

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